Web Design Techniques

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One Page Responsive WordPress Web Design

One Page Responsive Web Design for a Marketing & Branding Agency in Kansas City:
With web design, having a sound philosophy behind what you’re doing before you ever get started is what will always make the biggest difference in the final outcome.

For the Auman Mack website we chose to develop a WordPress One Page Responsive Design, not just because we like the style, but also because of some other very important design considerations. “One Page” means that everything is created on a single page, and “Responsive” means that it also works well on mobile devices. Lots of our other sites are responsive and that’s a nice feature, but the primary focus for this site was the one page aspect.

So why is this an important feature and why would you do this? At first glance it might not appear to be an applicable strategy for every site in every case, but it can actually be applied to any site large or small, depending on how these are developed.

Let’s say you want to start out with a site in a simpler form and grow it larger over time. Some clients might want to focus their message in more of a condensed and refined manner so customers are more likely to see a very quick cross section of their most important products and services. A one page strategy might be all they need in that case, since it still looks like a respectable site – even when it’s in a very simple form like this with only minimal content.

Sites organized in the typical fashion with links to multiple pages can suffer from the problem of looking too small when they only have minimal content to start with. If you have a home page with only four links, and only one or two paragraphs per page, that doesn’t look like much of a site. The one page strategy solves that problem. You might only have four or five paragraphs of content and a small handful of images, but the one page format will block these out into larger sections and run them together on the same page sequentially. You’ve still got your links in the header so that looks like it should, but these are actually just anchored links to different items on the same page. This also makes navigation a snap since you can either choose to scroll through the content or click through it.

But what if you have more content than what will fit on one page, or what if you want to grow the site larger over time when you have more content? The one page strategy works great then also, since you can still take advantage of that quick cross section of your most important messages. You simply use the one page template for your home page, and then those quick messages can be used as portals or launching points into the more expanded levels of your site.

So using this strategy, your site can be about as big or small as you want, and it works just as well either way.

SITE URL: http://www.aumanmack.com/

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