Print Design Techniques

Promotional Design

Promotional Design

Letterhead with business card holder for a land clearing company in eastern Kansas:
This is an interesting and affordable way to promote your business locally. Using plain white card stock, create a small half box template to use for holding the cards. Cut that out, score and fold, and then attach that to your letterhead. Pin this up on bulletin boards in nearby stores, and it’s a sure fire way to get the phone ringing.

In this case we also printed a web banner advertisement we designed on the letterhead, but use your imagination for what you might want there. This could be a list of your services more spelled out, or it could be another image representing your business. Or it could be something like a set of tri-fold brochures attached with another card holder.

All of this can be printed on your desktop ink jet, so you can print as few or as many as you want at practically no cost. Try out a small set at first and see how they do, and make adjustments later if needed.

Card Holder Template
For the card holder, we created a template in Illustrator that looks like the image below. After we did this, we discovered a great resource for making box templates called Template Maker. With that site, you can enter the dimensions you want for the box style you want, and it generates a pdf box template for you to print.

Business Card Holder Template


Business Card Design
Here is what the business card design looks like outside of the display.

Arens Land Clearing Business Card Design

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