Print Design Techniques

Catalog Design

Catalog Design

Catalog Design for a Plumbing Supply Company in Kansas City
A catalog design divided into four main color coded sections – indicated by the colored product icons. The two-color inside spreads have color coded tabs at the left and right edges for ease of navigation.

The company has over eight thousand inventory items listed, so the challenge is to divide a larger catalog design into groups – ideally with no more than four or five main categories. We organized this one into four primary sections – Parts, Fixtures, Tools, and Fittings.

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