Print Design Techniques

Logo Design Kansas City

The slideshow above shows examples of our logo design work for clients in the Kansas City area. Branding is the foundation for everything. So if you don’t have a logo, you should consider the advantages of having one. If you have a logo but it isn’t up to speed, it might be time to consider a redesign. None of the marketing materials you create will ever present as well if you’re starting out with inadequate branding.

A successful logo design will always have more to do with simplicity than complexity, since the end goal is to define the essence of a business entity with an abstract symbol that can be placed on something as small as a fountain pen… or as large as a billboard! The Nike logo didn’t use the swoosh in addition to a tennis shoe or someone running, but this icon has become so recognizable that in many cases the swoosh is all they use, and they don’t even need the type.